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It is the chronicle of an extra ordinary enterprise that proved to the world that nothing is impossible. The Indian Vanilla Initiative is in fact the dream child of Dr.Mahendran, who at his home town in Pollachi, Tamilnadu had been ardently into farming.

A veteran with two decades of experience in Vanilla value chain right from cultivation to marketing, Dr. Mahendran sensed the situation and started the Indian Vanilla Initiative. It was begun with a noble aim to help organize Vanilla planters of Karnataka, Tamilnadu and Kerala and to help them get fair price for their hard work, on par with international pricing.

Under this Initiative, large and small farms and organizations cultivate Vanilla through contract farming tie-ups making use of the group's own cultivation techniques. The Initiative ensures 100 % buy back guarantee for the growers and traceability and audibility to cultivation across the Western Ghats. The Vanilla that we grow here is later introduced with all its Goodness to the market under the brand name Goodness Vanilla by our own marketing arm – Indian Vanilla Enterprise.

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